| Resource Type | Case Studies |
| Author / Source | Mark Jacobs (EVmath) |
| Publication Date | 2025 |
| Location | Oregon (rural EV adoption narratives applicable nationally) |
| Initiative Type | Program, Partnership |
| Project Complexity | Beginner |
| Recommended For | Staff |
Estimated reading time: 15 minutes
Why This Matters for Rural Electric Co-ops
Electric vehicle (EV) skepticism is common among rural members, and peer stories from neighbors, farmers, and small business owners can help people see the cost savings for themselves. This collection of short profiles features rural Oregonians who switched to EVs, with specific dollar savings called out in each (e.g., $8,000, $9,600, and $6,600 annually).
Co-ops can link to these stories from EV program pages, share excerpts in member newsletters, or use the format as a template for producing their own service-territory profiles. Local voices help co-ops accelerate beneficial electrification, support load growth, and counter EV misinformation.
Key Takeaways
| › | Stories center on practical rural use cases (ranching, a contracting fleet, a rural veterinary practice, orchard operations) rather than urban commuting. |
| › | Profiles highlight that several drivers kept a gas or diesel vehicle for heavy-duty tasks while using the EV for most miles, a "hybrid garage" framing co-ops can borrow to help members find the right mix for their needs. |
| › | Specific annual savings figures from real owners are more credible to and helpful for members than generic national averages. |
| › | A small co-op could replicate this format inexpensively, profiling two or three local members per year. |
Implementation Considerations
- Member Buy-In: Featuring members publicly requires consent and editorial review. Co-ops should establish a simple release form and a light approval process before publishing names, photos, or financial figures.
- Staffing or Technology Requirements: Producing similar local profiles requires basic interview, photo, and writing capacity. Smaller co-ops may partner with a local communications consultant, journalism program, or rural conservation district to co-produce content.
Notable Examples
- Robert Wallace, Wy'East RC&D Executive Director: Replaced most diesel pickup miles with a used EV and reports $9,600 annual savings.
- Chris Ernst, EC Electric: Small business owner running an electric Ford Lightning 30,000 miles per year for a contracting business. Reported $6,600 annual savings in fuel and maintenance costs.
- Brandie McNamee: Antelope, Oregon accountant and ranch mom logging high annual mileage on rural roads, including a five-mile gravel driveway. Reported more than $8,000 annual savings in fuel and maintenance costs.
Estimated reading time: 15 minutes
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